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Joe knows exactly what it's like to be raising money for a small nonprofit with cause marketing. He's been doing it successfully for over six years for Boston Medical Center that is vying for attention in a crowded market of top medical facilities. Nevertheless, Joe has worked with many local and national companies on cause marketing programs. One business partner just celebrated raising a million dollars for his hospital since 2004 through cause marketing.

Joe is also the blogger behind the web's #1 cause marketing blog,, which chronicles his insights on running a successful cause marketing program on a shoestring budget.

Joe is the author of Cause Marketing for Dummies.