A Picture is Worth a $1,000 (or More!): How to Use Data Visualization to Tell Your Story and Raise More Money (Recording)

  • Duration
    90 Minutes
  • Author
    Heather Stombaugh
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

A Whopping 90% of the People Who Attended This Webinar Rated It As Great to Excellent! 

Data visualization tools—like infographics, pictograms, maps, charts, graphs, and timelines—are ubiquitous in our digital world. They look amazing, help us understand big ideas faster, and appeal to our hearts and minds. 

But what are they? Data visualization is the graphical display of abstract information for data analysis and communication. Or more simply, they are a visual representation of an idea or data. Or even more simply: it’s telling your story by the numbers.

Using data visualization tools in fundraising collateral can significantly improve your ROI. These tools help you tell stories and motivate readers. They more quickly engage visual learners, improve document readability, and can be used anywhere: social media, websites, cases for support, annual reports, and even grant proposals.

Your nonprofit can maximize its fundraising effectiveness by using this “trend” to your competitive advantage. Join Heather to learn how!
What we will cover during this webinar recording:

  1. Examples of successful data visualizations used in fundraising collateral for small and medium-sized nonprofits 
  2. How and when to use the following data visualization tools in fundraising collateral:
  • Graphs
  • Charts
  • Maps
  • Pictograms
  • Timelines
  • Infographics
  1. How to create data visualization tools at little to no cost
  2. How to publish data visualization elements in:
  • Print collateral
  • Grant proposals
  • Newsletters
  • Websites
  • Social media

 Key Benefits of this Webinar Recording:

  • Using data visualization in fundraising collateral will help you raise more money.
  • Every nonprofit - regardless of size or mission - will benefit from adding data visualization to fundraising collateral.
  • You will be able to use data visuals to tell more engaging stories that motivate donors. 
  • Your nonprofit will be able to use the trends towards digital storytelling in new ways.
  • You will understand when to use each type of data visualization tool, depending on your audience.

 Bonus Materials:

  1. Types of Data Visualization: Cheat Sheet
  2. Step by Step Guide: How to Build an Infographic
  3. Data Visualization in Fundraising Collateral: Examples
  4. The webinar slides

 ** This course is brought to you by a GPA approved trainer. Heather Stombaugh is one of only 14 people in the entire world who is a GPA approved trainer. **

What Attendees Said about This Webinar Recording:

“A "cut above" the average webinar...the topics are focused and the presentation delivers what is promised.  I appreciate the impartial yet personal approach that isn't a disguised sales pitch for a company or firm.”

Walt Gillette, AMVETS

“Heather spoke from her personal knowledge, which I find much more useful than theoretical or academic presentations.  She was clear, concise, and very helpful.”

Paul Olsen, Portola & Excelsior Family Connections

“I found the webinar very helpful and I love that supplemental materials are available. Thanks!”

Rita Apaloo, Access Ability Incorporated

“Very informative and valuable information.”

Courtney Gordon, Christopher & Dana Reeve Foundation

“Loved how fast this webinar moved...very like an infographic in organization/presentation! So glad to have received the slides in advance as well, which made listening stress free.”

Sarah McClure, Saving Grace

“This seminar was excellent as was the presenter's knowledge and presenting style. So much of the information presented was helpful and I feel like I can begin to create some of these graphic types immediately!”

Janet Rouse, St. Peter´s Episcopal Church

“I appreciated the examples reflecting a number of different uses (grant applications, annual reports, etc.)”

Jill Hinners, CASDA

“I was a novice on every level, but after the webinar I'm feeling more confident about developing fundraising campaign materials.”

Cynthia Taylor, Community Action of Greater Indianapolis

“Heather was fantastic! She is very knowledgeable and gave great advice that will be very useful for the nonprofit organization I work at.”

Amanda Shell
About Your Presenter:

Heather is a nonprofit expert with more than 16 years of experience in leadership, program development, marketing, and fundraising. She is the founder of JustWrite Solutions, a national nonprofit consulting firm. Heather is one of fewer than 400 Grant Professionals Certified (GPC) in the United States and one of less than 50 professionals in the world who holds both the GPC and CFRE certifications. She has secured more than $80 million for nonprofits across the country.
Heather has served as an author and presenter for The Balance (formerly About.com’s Nonprofit Charitable Orgs section), CharityChannel, CharityHowTo, CD Publications, HUB Philanthropic Solutions, and Thompson Interactive. She presents nearly every month at workshops and conferences around the country. She is the Chair of the national Grant Professionals Foundation, the Past President of the Board of Baskets of Care (Toledo-based), and the Scholarships Committee Chair for AFP Northwest Ohio. As an active member of the Grant Professionals Association, Heather serves as the editor of the GPA Weekly Grant News and regular regional and national conference presenter. She is also the founder of the Great Lakes Virtual Chapter of the GPA, the first virtual chapter in the country.
Heather lives in rural Ohio with her husband and their two ginger-haired children. Together they raise a flock of poultry and harvest bushels of vegetables and herbs on a mini-farm. In her spare time, Heather reads science fiction, researches her genetic and genealogical histories, and marathon-watches documentaries. She also knows how to juggle fire.

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