The current pandemic has all nonprofits scrambling to change their strategy and find new ways to continue raising funds. Legacies, or better yet gifts in wills, are no different. It has been reported in the US, Canada, the UK and in many other countries that lawyers have been busy with individuals rushing to write or update their will.
Despite this increased interest in will writing, nonprofits need to be extra careful and pay special attention to how we communicate with older donors.
Join us for this FREE 60-minute nonprofit webinar recording where you will learn how to avoid some planning, strategic and ethical pitfalls, and what you can do, step-by-step, to adapt your gifts in wills program so that you continue growing your pipeline during the pandemic.
For nearly 20 years, Ligia has been starting and growing gifts in wills programs in nonprofits of all sizes, especially in small shops. Whether it was 9/11 , the 2005 tsunami, the 2008 recession, or the 2010 Haiti earthquake, Ligia’s been devising emergency fundraising plans.
During This Nonprofit Webinar You Will Learn:
- How to avoid ethical pitfalls when marketing your legacy program during this pandemic
- How to engage with your donors in an authentic and empathetic way
- How to leverage different channels or test new channels to engage and move your donors through your pipeline
- Sample gift announcement form
- Sample telephone script
- The Webinar Slides
- The Webinar Recording
What Attendees Said about This Nonprofit Webinar:
“It is the first time that i have attended a webinar that spoke to the aspects that Liga did. Ever so grateful for this content. So much was shared to enhance legacy giving”
“I loved how informative on how to make it was for the donors to find information to update their wills.”
“Ligia is an amazing speaker and very knowledgeable about fundraising. I have found her webinars to be informative, invaluable and filled with tips that can be easily implemented within our organization. The bonus tools are especially appreciated! Thank you Ligia and CharityHowTo for being such a wonderful resource to NFPs and charities!”
Valerie Beyer, Let’s Talk Science
“Ligia is one of the most knowledgeable and strategic experts regarding planned giving. Her insight and guidance are invaluable. Right speaker at the right time. Thank you.”
“This was a great introduction for me as a small non-profit development officer. Our entire organization is 2.5 people and I walked away with several ideas we could implement immediately.”
Melissa Turnquist, Texas Center for the Missing
“There was a lot of information covered in a short time and the follow up Q&A's were very valuable. I especially appreciate that Ligia offered to share resources after the webinar and to connect by phone.”
Mel Greenleaf, HousingPlus
“This was one of the most informative sessions that I have attended in quite some time. Real actions that can be implemented immediately and great sample templates. I will be rewatching this one again!”
Sharon Alexander, Unicorn Children's Foundation
“I am new to working a small nonprofit wildlife conservation organization. Ligia was extremely helpful providing many ideas on rebooting our legacy program. I would high recommend her services!”
“The information was valuable and the presenter was very personable - it is obvious she is an expert in the field!”
Tina Kvitek, Evangelical Lutheran Church in America
“Very informative with concise & practical instructions. Whether you are just starting out or already have a program in place you learned something new.”
Holly Calbat, Cy-Hope and Dierker's Champs
“I am new to the asking side of non-profit fundraising/legacies and learned so much that I will pass on to my team, especially since I was told to stop asking right now. You gave me information to convince everyone to continue to ask.”
Barbara Ezring, Women’s League for Conservative Judaism
“Charity How To webinars are very current and topical! They are filled with useful tips and techniques for doing the work.”
About Your Topic Expert:
Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she drives the organization’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. Before working at Greenpeace, she worked at many small nonprofits where she launched and developed legacy programs. As an AFP Master Trainer, she’s a seasoned presenter internationally and author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada.
She’s also a Ph.D. candidate at the University of Kent where she is researching nonprofits’ behaviour towards legacy umbrella campaigns as a tool to change society’s behaviour towards legacies in Canada and the UK.
When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her next trip.