Once upon a time, 80% of your revenues came from 20% of your donors. Today, that ratio is more like 90% of your revenues come from 10% of your donors. And, as Giving USA highlights, we know that in any given year, over 70% of contributed income comes from individual donors. Whether you are in a large, medium, or small fundraising shop; it doesn’t matter any longer. The question is, are you poised to maximize your revenues based on these giving patterns?
Join Robin L. Cabral, MA, CFRE, MFIA, Chief Fundraising Strategist and Coach at Development Consulting Solutions, as she takes you through the steps she used to develop her organization’s major gift portfolios which can apply to any sized fundraising shop. Robin is a certified CharityHowTo Topic Expert on a variety of fundraising topics.
Whether your nonprofit is large or small, Robin will show you how to build either your first, or your best, major gift portfolio to focus your efforts on the 10% of the donors who are giving the 90% of contributed income.
What You Will Learn from this Free Nonprofit Webinar:
- How to find and identify major gift prospects.
- How to rate and rank donors to focus a major gift portfolio through a series of “Tiers”.
- How to qualify and cultivate major gift prospects through discovery visits.
- How to build your ideal portfolio and how many prospects are needed to meet your revenue goals.
- How to develop a revenue goal for each donor.
- How to create a schedule of moves for each identified prospect with each “Tier” of donors.
- How to effectively manage the major gift portfolio over time even with time constraints.
- How to use your Case for Support to create donor offers that will inspire a gift.
- And, much, much more!
Bonus, when you register:
- You get a free CharityHowTo account
- Your slides will be added to your free CharityHowTo library
- The webinar recording will be added to your CharityHowTo library.
- When logged in you can browse and add other FREE items to your CharityHowTo library.
- You can access and view your webinar recordings and slides anytime, anywhere.
What Attendees Said about This Nonprofit Webinar:
“I really appreciated this free webinar. It was very engaging and seemed to go by very quickly. The information and presentation was of great quality.”
Jenelle Lewis, Partnership for Children of Lenoir and Greene Counties
“I always leave these webinars with good reminders, tips and an "uh ha" moment or golden nugget!”
Lori Baum, Make-A-Wish Foundation of North Texas
“This free CharityHowTo webinar gave me a complete step-by-step guide to make sure I am doing all the right things to maximize my own major donors and to thoughtfully listen to them and, hopefully, renew and increase their gifts to our organization.”
Laurie Cothran, National Audubon Society
“As a new development representative for my organization, I found these webinars valuable to forming good habits related to donor care and fundraising.”
Maya Maley, HOPE International
“As part of a small nonprofit looking to develop its major donor program, I found this webinar very helpful. And I'm glad I can share the slides with our Executive Director and Board members. Thanks!”
Sulling Miller, Reach Incorporated
“Webinar was informative and shared ideas that I have never considered as a fundraiser. Like the idea of a rating system, beyond what is provided through screening.“
Lorraine Shim, Nova Southeastern University
“Invaluable information for staff that are new to the field. Thanks!”
“High quality presentation, especially if someone has no major gifts experience.”
Deborah Miller, The Holden Arboretum
“Very concise, yet extremely informative. There were a lot of practical takeaways and best practices that I can implement right away.”
“CharityHowTo webinar allows me to learn up to date information without needing to spend extra costs on travel and time away from the office.”
Tamara Karam, Kingswood Academy
About Your Topic Expert
Robin L. Cabral is a Certified Fund Raising Executive (CFRE) with over 25 years of experience. Robin has raised millions of dollars assisting nonprofit organizations as a development professional, overseeing all aspects of fund development, from annual funds to capital campaigns and donor communications.
Robin obtained a Bachelor of Arts degree in sociology from the University of Massachusetts Dartmouth and a Master of Arts in Philanthropy and Fund Development from Saint Mary’s University of Minnesota. She currently holds the designation of Certified Fund Raising Executive (CFRE) and is a graduate of Leadership Southcoast (2010).
Robin is an active member of the Association of Fundraising Professionals (AFP) and adheres to the AFP Code of Ethical Principles and Standards of Professional Practice. She has served on the board of AFP-RI and the National Catholic Development Conference Planning Committee and Professional Development Committee. She has been a conference presenter, workshop leader, roundtable leader, moderator, and facilitator, and was an AFP-RI Conference Planning Committee Co-Chair. She is also an AFP Master Faculty Trainer.
In 2012, Robin launched Development Consulting Solutions to provide outsourced fund development consulting services and interim fund development staffing. She works with small to mid-sized nonprofits throughout the Northeastern United States and beyond.