Free Webinar: Fundraising 101: The Campaign Feasibility Assessment - Can You Do it on Your Own? (Recording)

  • Duration
    45 Minutes
  • Author
    Heather Stombaugh
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points



Do you need to conduct a campaign feasibility assessment for your nonprofit?

Ten years ago, that question was easy to answer with a resounding “yes.” However, today, you will find articles online that question the value of the campaign feasibility assessment. Some writers suggest it is an outdated development tool and does not inform the campaign plan in meaningful ways. You may read other blogs that question the need to hire a development consultant to help with the assessment, suggesting every nonprofit can complete a feasibility assessment without help.

With all this conflicting information, what should you do?

First and foremost, the campaign feasibility assessment remains a powerful tool in nonprofit fundraising. The process helps you assess the potential success of the campaign before you invest time and resources--human and financial--into the effort.

Join Heather to learn the basics of the campaign feasibility assessment and how you can assess whether you can complete it on your own or need to hire a development consultant.

What we will cover during this webinar recording:

  • The basics elements of the campaign feasibility assessment

  • How to assess your capacity to complete the assessment

  • Tips and tricks for board, staff, and volunteers to get involved in the campaign feasibility assessment

Key Benefits of this Webinar Recording:

  • You will learn about the major elements and activities of the campaign feasibility assessment.

  • You will be able to assess whether you can complete a campaign feasibility assessment on your own.

  • You will learn tips and techniques for engaging all your human resources—board, staff, volunteers, and donors—in the campaign feasibility assessment.

Bonus Materials:

  1. Campaign Feasibility Assessment Overview

  2. How to Assess Your Nonprofit’s Ability to Implement the Campaign Feasibility Assessment

  3. A brief list of helpful links and resources

  4. Webinar slides

** This recorded course is brought to you by a GPA approved trainer. Heather Stombaugh is one of only 15 people in the entire world who is a GPA approved trainer. **


About Your Topic Expert:

Heather is a nonprofit expert with more than 16 years of experience in leadership, program development, marketing, and fundraising. She is the founder of JustWrite Solutions, a national nonprofit consulting firm. Heather is one of fewer than 400 Grant Professionals Certified (GPC) in the United States and one of less than 50 professionals in the world who holds both the GPC and CFRE certifications. She has secured more than $80 million for nonprofits across the country.

Heather has served as an author and presenter for The Balance (formerly’s Nonprofit Charitable Orgs section), CharityChannel, CharityHowTo, CD Publications, HUB Philanthropic Solutions, and Thompson Interactive. She presents nearly every month at workshops and conferences around the country. She is the Chair of the national Grant Professionals Foundation, the Past President of the Board of Baskets of Care (Toledo-based), and the Scholarships Committee Chair for AFP Northwest Ohio. As an active member of the Grant Professionals Association, Heather serves as the editor of the GPA Weekly Grant News and regular regional and national conference presenter. She is also the founder of the Great Lakes Virtual Chapter of the GPA, the first virtual chapter in the country.

Heather lives in rural Ohio with her husband and their two ginger-haired children. Together they raise a flock of poultry and harvest bushels of vegetables and herbs on a mini-farm. In her spare time, Heather reads science fiction, researches her genetic and genealogical histories, and marathon-watches documentaries. She also knows how to juggle fire.

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