How to Create a Powerful Case for Support – the Must-Have Fundraising Publication for Every Nonprofit (Recording)

  • Duration
    90 Minutes
  • Author
    Heather Stombaugh
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

95% of Post-webinar Survey Respondents Rated this Webinar Recording as Great to Excellent!

The Case for Support is the cornerstone of every fundraising publication at your organization. It has been called the “organizational road map and the “single most important document you’ll ever create” for your nonprofit.

During this Webinar Recording, you will learn proven practices and strategies to create a compelling and powerful Case for Support for your nonprofit.

Through the Case for Support, you engage donors—new and potential—through your credibility, data, and consumers’ stories.

The Case helps you motivate donors to give by using storytelling and graphics.

Every nonprofit should have at least one Case for general operating support. If you don’t have one, join us and get started on your “organizational road map” now!

Nonprofit fundraising expert Heather Stombaugh will teach you how to create a compelling, donor-centered Case for Support that will engage new donors, retain existing donors, and secure more donations.

What You Will Learn Viewing this Webinar Recording:

  • The best practices outline for your Case for Support

  • Examples of proven Cases for Support for small- and medium-sized nonprofits

  • How to write copy for your Case

  • How to use layout and graphics to create a visually compelling Case for Support

  • How to adapt your Case to different donor groups

  • How to evaluate your Case for Support before official release

  • How to distribute your Case to make the biggest impact

Your Key Benefits of this Webinar Recording:

  • Every nonprofit must have a Case, and this webinar will help you create one that resonates with your donors.

  • You will raise more money by using donor-centered techniques in your fundraising publications.

  • You will be able to tell your story in more compelling ways through a Case for Support.

  • You will be prepared to start writing your Case for Support.

  • You will know how to use your Case to speak to different donor groups.

Your Bonus Materials:

  • Case for Support Outline with Recommended Word Limits

  • Proven Case for Support Examples

  • Case for Support Evaluation & Assessment Tool

  • Three Helpful Resources from the Association of Fundraising Professionals

  • A Brief List of Useful Links and Resources for your Case for Support

  • Webinar Recording and Slides

 This course is brought to you by a GPA approved trainer. Heather Stombaugh is one of only fifeen people in the entire world who is a GPA approved instructor. 


What Attendees Said about This Webinar Recording:

"In short, this presentation was exceptional: A real cut-or-two-above the average webinar. Your speaker not only has a high level of expertise in the subject of Case statements, but is unusually articulate and thorough in her presentation. I have been pondering 'next steps' for my Annual Giving program's needs ever since."

Erik Rogers, Minnesota Historical Society

“Appreciated having all of the materials, so I could really listen instead of being occupied with taking lots of notes.”

Vickie Ciotti, Civic Garden Center
“Very thorough! The support materials are incredible!”
Michelle Baynton, Tapestry Opera

“This was a very helpful webinar with lots of examples and great supplemental resources we can keep and use.”

Kathy Coady, Hope Ministries

"How to Create a Powerful Case" webinar offered strong strategies that one could immediately put into action.  Examples of cases were exemplar.  The webinar also shared vital resources to help lead one's learning and implementation.

Carol Egan, Center for Advanced Learning

“Very useful indeed.  I'm sure it'll help me create a great case for support!”
Karen Butcher,  
CMT United Kingdom

"I have been wrestling to writing our case for support for months. This webinar greatly helped clear the fog and give me confidence that I can now tackle it successfully.”
Mary Theroux, Independent Institute

“Very informative, the bonus materials are a huge help.”
Ryan Thackray, Meyer Center

About Your Topic Expert:

Presented by Nonprofit Guru Heather Stombaugh, MBA, CFRE, GPC. Heather has 16 years of experience in nonprofit leadership, programming, marketing, and fundraising. She is the founder and principal consultant of JustWrite Solutions, LLC a national nonprofit consulting firm based in Ohio. Heather practices and teaches integrated fundraising and nonprofit management by measurement. She provides technical assistance to nonprofits of all sizes across the country who seek to gain a competitive advantage in fundraising and grants through evidence-based practices, such as needs assessment, meaningful measurement, evaluation, clinical research, and Social Return on Investment. While personally raising more than $75M in grants and donations for her nonprofit clients, Heather is also a published author, a peer-reviewer, a state/federal grant reviewer, a local/national presenter, a volunteer, a mentor, a wife, and a mother.

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