Live Webinar

How to Run an Amazing Giving Tuesday Campaign - A Step-by-Step Guide with Calendar!

Price: 87.00
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points
Available To Members: Yes

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, September 12th, 2019 1:00 PM (Local/EST) / 1:00 PM (EDT) Almost Sold Out!
Thursday, September 26th, 2019 3:00 PM (Local/EST) / 3:00 PM (EDT) Still Available

A unique registration is required for each computer.

Live Webinar Description

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 90% of the People Who Attended This Webinar Rated It As Great to Excellent!

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign! 

Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.

Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday. 

We will show you what tools, tactics, and techniques work and we will give you step-by-step instructions plus supporting materials to help you get the job done after the webinar.

Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough.

In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in executing a successful Giving Tuesday campaign at your nonprofit.


We will show you Julia’s step-by-step plan with Campaign Calendar - designed to help you raise more money and get more engagement from supporters this Giving Tuesday!


Whether your nonprofit is large or small, has a social media following or is just starting out, we will show you how to plan and execute the best possible Giving Tuesday campaign for your donors. We will show you how!  

Join this session to learn:

  • How to create your own Giving Tuesday Campaign Calendar

  • How to recruit your Giving Tuesday Committee

  • How to write a job description template that you can adapt to recruit potential Giving Tuesday Committee members

  • How to motivate your Committee members to fundraise for you on Giving Tuesday

  • How to determine which promotional assets you need to create for your Giving Tuesday campaign, based on your staff capacity and resources

  • How to create a simple online Social Media Tool Kit for your Committee members, with nonprofit examples

  • How to incorporate storytelling throughout your Giving Tuesday materials, with nonprofit examples

  • How to promote your Giving Tuesday campaign on your website, in email, and on social media channels, with nonprofit examples, including how to use Facebook Live

  • Review of a comprehensive Giving Tuesday Day-Of Checklist so nothing falls through the cracks

Bonus Materials‚Äč

  1. Done-For-You Giving Tuesday Campaign Calendar - 3 months out through the day of

  2. Giving Tuesday Day-Of Checklist

  3. Examples of nonprofit emails that worked on Giving Tuesday (PDFs)

  4. The Essential Nonprofit Guide to Facebook Ads (E-Book)

  5. The Ultimate Guide to Creating Nonprofit Social Media Graphics (E-Book)

  6. The Slides and Webinar Recording

What Attendees Said about This Webinar: 

“Best webinar on a focused fundraising topic I have ever attended!”

David Bubis, Public Counsel

"The presentation in this webinar is fantastic.  It's organized, easy to follow and full of useful information and tips on succeeding on Giving Tuesday.”

Paula Statkiewics

“This is our first Giving Tuesday campaign and Julia presented a thorough roadmap for our success!”

Janis Sturdevant, Community Action Marin

“I learned so much! I really don't know how we got the donations we did without all these handy tools. I'm excited to see what Giving Tuesday will bring for us this year!”

Julie Christopherson, Wildland Firefighter Foundation

“Excellent and knowledgeable presenter with creative ideas on how to impress the donors for Giving Tuesday!”

Leslie VanSant, Rainforest Trust

“This webinar really jump-started the process for things to think about regarding a Giving Tuesday campaign. I feel all the tools provided will help me put together a complete plan for our first one.”

Mike Gainer, Organize Florida

WE love all the new information - and - the validity of the need for social media approaches in our fundraising campaigns, even for small non-profits. This gives us fresh, new ideas to bring back to our small non-profit Board of Directors.”

Marilee Hill-Anderson,  Sumner-Bonney Lake School District

“The webinar was very well laid out, easy to follow and well organized.”

Toni Kelly, St. Francis De Sales School

“Very thorough summary of using social media tools in online fundraising”

Christopher Hildebrandt, Ducks Unlimited

“Even though I have managed Giving Tuesday campaigns before, it was so helpful to be reminded of best practices, tips, and tools available to help my organization run a successful Giving Tuesday.”

Sara Kissinger, Baltimore Center Stage

“A lot of great ideas and a lot of ideas for me to take back to the staff and the Board of Directors."

Toni O’Connor, Bethania Kids

“Jam Packed with useful information!!!!”

Tammy Inbau-Byrer, Camp Fire

“This webinar provided not only a pathway/process, but also all the support resources needed to be successful.”

Micki Bare, Randolph County Partnership for Children

“The instructor was upbeat and knowledgeable. She presented a lot of information, shared a lot of resources and I feel pretty overwhelmed but in the best way possible.”

Jackie Cohen, The Global Good Fund

“A TREMENDOUS amount of information given in an organized manner by a clearly knowledgeable speaker.”

James Allbritten, Piedmont Opera

“I learned a lot from Julia today. She is going to help us raise more money for our YMCA and youth in need on Giving Tuesday because of the materials she provided and her knowledge about the topic. The webinar was a great use of my time and I feel ready to begin a Giving Tuesday campaign.”

Chelsy Olsen, Butler County Family YMCA

“Excellent webinar, Trainer provided great How-to's, things to be aware of and pitfalls. She was very knowledgeable, and it flowed really well. I would be inclined to take another course.”

Cynthia Amador Diaz, Barrio Silicon

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.


If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Your Expert Is a CharityHowTo Approved Trainer

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, September 12th, 2019 1:00 PM (Local/EST) / 1:00 PM (EDT) Almost Sold Out!
Thursday, September 26th, 2019 3:00 PM (Local/EST) / 3:00 PM (EDT) Still Available

A unique registration is required for each computer.