How to Thank Donors So They Really Feel Thanked: Donor Love Techniques that Work (Recording)

  • Duration
    90 Minutes
  • Author
    Jeff Brooks
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

What You Will Learn from this Recorded Nonprofit Webinar

  • Why thanking your donors -- and doing it well -- makes all the difference
    • How the donor retention crisis is sinking many nonprofits, and how you can easily beat the trend.
    • Your mother was right: “Thank you” is a magic phrase
    • Fundraising is relationship building
  • Acknowledging: The front line of great thanking
    • ​​How to acknowledge through the mail: all the things you must do
    • How to acknowledge online giving
  • The surprising art of thanking donors so they’re eager to give again
    • Through the mail
    • By phone
    • Online
    • Donor Milestones (this is mind-blowing!)
    • Straight talk about asking while thanking
  • Building the relationship beyond the thank-you: reporting back
    • Newsletters
    • Donor care letters
    • Other thrilling ways of telling your donors they’re awesome
    • For donor-love ninjas: How to thank even while you’re asking

You’ll Get These BONUS Materials:

  1. Samples of some all-star thank you letters
  2. Worksheet for creating excellent thank yous
  3. Samples of well-built acknowledgement forms
  4. Checklist: Critical things to remember when writing an acknowledgement or thank-you message
  5. The webinar slides

What Attendees Said about This Nonprofit Webinar:

“Jeff gave us several interesting insights and several definitive "dos" and "don'ts".  Well worth the time and cost.”

Dick Burk, Arlington Academy of Hope

“This course was fantastic. It was an accumulation of other donor relationship courses with the bonus of tangible practices. These practices are clear and a little outside of the box of what I had learned in other classes. I have learned a great deal, and this course left me excited about the possibilities of acknowledgment, and thank you letters.”

Angela Satcher, NECHAMA.

“Presenter was relaxed, unhurried, clear, his materials were excellent. The pace was just right, and the info was top-notch.”

Patricia Wipfler, Hand in Hand Parenting

"Jeff Brooks is very knowledgeable on the donor thank you process.  His suggestions allow for attainable goals.  Thanks Jeff!”

Nichole Palmer, Friendship Home

“I found this webinar to be informative and a great place to jump off of with regards to acknowledging and thanking donors!”

Sara Jaffe, Wolf Trap Foundation

“I've been fundraising for many years, but even with years behind me, a refresher is always worth the time as we can forget some of the details that become habit.”

Mindy Kolin, McKamey Animal Center

“I liked the examples and the opportunity to test what we learned during the webinar.”

Vanessa Park, Fairwinds Nantucket's Counseling Center

“Amazing webinars with extremely knowledgeable presenters that give plenty of relevant and easy-to-understand information.”

Andrew Schlerf, Catholic Charities San Bernardino and Riverside Counties

“Love how very specific this and other webinars are, with great use-today, hands-on tools! Thank you!”


“Jeff did an amazing job with this seminar! Very clear and concise information. Went at a very good pace, and it was all valuable. No filler!”

Luis Barcelo, Teen Lifeline

“This was a fantastic webinar!  I am new to fundraising and Jeff made it very easy to understand for everyone!  Lots of very good advice!”

Emily Stribling, AIA Dallas.

“A wonderful introduction to why thanking donors is important and strategies to accomplish this.”

Clarissa Rice, P.A. Arts

About Your Topic Expert

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.

He blogs at, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.

For more on nonprofit donor relations and aquisition check out these webinars.

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