Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals

  • Duration
    90 Minutes
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 98% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

70% of the success of direct mail appeals does not come from writing!

Direct mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before! 

Problem: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach. 

Solution: Join this webinar to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs. 

** Note this webinar is not about "writing" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful. **

During This Nonprofit Webinar You Will Learn:

  • How to best segment your donors and prospects
  • How to design and produce appeals that fit your budget 
  • How to create the best ask amounts for your donors 
  • How to work with in-house resources as well as work with printers, mail houses, and others to get your appeals out the door 
  • How to measure results and return on investment 
  • How to create an overall direct mail plan for the year
  • How to match your thank you letter to fit your direct mail appeals
  • How to use email and social media to follow up your direct mail appeals, and more…  

You’ll Get These BONUS Materials:

  1. Results Tracker
  2. Donor Segmentation checklist 
  3. Appeal Review Cheat Sheet 
  4. And more… 
  5. The Webinar Recording & Slides

What Attendees Said about This Nonprofit Webinar:

“So much valuable and time tested Information that is doable immediate;y. Inspiring. Leaving with a confident attitude.”

Jane Heald, Heartland Sings

"The webinar was very helpful! The presenter gave specific, actionable tips that covered all aspects of direct mail."

Sara Bazant, Orangewood Foundation™ 

“Erica covered exactly what she had said. Provided ways that even smaller nonprofits could adapt to her ideas.”

Mary Huss, IJPC

“I am new to direct mail so this webinar really answered many of the questions I had. Especially when it comes to do's and don'ts.” 

Maria Aranda, Boy Scouts of America

“The presenter provided a wealth of data and specific information to help guide us in planning direct mail campaigns” 

Suzanna Finley, CENTER

About Your Topic Expert: 

Erica  Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica was trained in direct response at Readers' Digest She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. 
She works with nonprofit clients all over the country, helping them with their direct mail (annual fund) campaigns and monthly giving. 
She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October (
Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kit and she regularly blogs and presents in person and via webinars on anything annual fund, direct mail and monthly giving. For more information, visit

** Note this webinar is not about "writing" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful. **

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

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