If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials
Join Dalya Massachi -- veteran nonprofit writer, editor, and writing coach -- and learn to develop the website content your nonprofit needs to better engage your readers!
Whether you are responsible for strategizing about your nonprofit website, writing the content, or both, you can create or upgrade your online presence to inspire more of your readers to get engaged with your nonprofit.
We will show you, step-by-step, how to ensure that your content is web reader-friendly, while stressing your unique and timely community impact.
As you know, your website forms an essential part of your organization's marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually planning, developing, and promoting that copy for maximum effect can be a challenge.
If you have been putting off making needed changes to your website, are not sure what will make the most impact, or just need some detailed feedback…this webinar is for you!
During this interactive, hands-on webinar we will walk you through:
Step 1: How to Gather the Info You Need for a Successful Website
How to identify the top 3 questions on your reader’s mind
How to make sure your website addresses what your readers REALLY want to know
How to use a Swipe File
Step 2: How to Ensure You’re Using Today’s Best Practices
How to write for website visitors’ reading style
How to listen for the ideal “sound” online
How to reframe from “we” (the organization) to “you” (the reader)
How to use links strategically
How to incorporate effective nonprofit storytelling
How to issue effective Calls to Action
How to get started with Search Engine Optimization
Step 3: How to Wear Your Editor’s Cap
How to be concise and accessible
How to proofread like a pro
How to use the Editing Checklist
How to enhance your copy with images
** In this webinar, we will do a couple live mini-reviews of websites that show several of the content-related issues we’ll cover. After you register, we will send you an email asking if you'd like us to consider reviewing your organization's website during the live webinar. **
You’ll Also Get These Bonus Materials:
Top 3 Website Questions Worksheet
Swipe File Starter
Storybank Record Template
Wild World of Proofreading (tip sheet)
Suggested Image Sources
About the Expert
Dalya Massachi, a writer since learning to hold a pencil, is founder of Writing for Community Success. For over 20 years, she has inspired and equipped social sector professionals to use their writing to make a difference in their communities.
Dalya is the award-winning author of the 2011 book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Her friendly, practical presentations share top techniques and insights drawn from her work as a journalist, editor, project manager, and writing coach. She is delighted to work with content marketers as they boost their visibility and market position—both online and offline.