If you’re like most nonprofits, according to Blackbaud, 75% of your first-time donors don’t make a second gift. This means that you are losing more donors than you are gaining, which obviously is not sustainable. The real problem? Nonprofits like yours spend most of their resources acquiring new donors, while neglecting the people who have already given!
Join John Haydon, one of the top online marketing and fundraising experts, as he shows you, step by step, how to keep more first-time donors! You will learn how to nurture new donor relationships with email and social media, how to boost retention with monthly giving, and even how to get your board members involved in retaining more donors.
During this webinar recorded training with John, you will learn proven steps for making first-time donors happy and dramatically improving your donor retention rates, including examples:
You’ll Get These BONUS Materials:
What Attendees Said about This Webinar Recording:
“Charity HowTo's Donor Retention webinar reaffirmed the effectiveness many of the practices our organization already spends time and effort on, as well as gave me new ideas and specific strategies to implement them right away!”
Erika Nichols-Frazer, Children´s Literacy Foundation
“We are in the midst of reorganizing our Development procedures and this is exactly what we needed! I'm very grateful for the information. I want to take this to the rest of our Development team.”
Angie Wimpress, Peace Over Violence
“I think John knows what he's talking about and he distilled everything in an easy-to-digest presentation.”
Solomon Wagner, Path with Art
“I am a Board Member starting my 2 year of a 6 year term and I found this webinar on retention extremely helpful.”
“The content of the webinar mirrored the description and also added so much more. The presenter is a clear and engaging communicator. Lots of "Yes!" and "Ah Ha!" moments while moving through the slides and content.”
Christine Farren, CUESA
John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers.