Stop Losing Donors! How to Retain More First-Time Donors With Email, Social Media, and Your Board Members (Recording)

  • Duration
    90 Minutes
  • Author
    John Haydon
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

A Whopping 88% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

If you’re like most nonprofits, according to Blackbaud, 75% of your first-time donors don’t make a second gift. This means that you are losing more donors than you are gaining, which obviously is not sustainable. The real problem? Nonprofits like yours spend most of their resources acquiring new donors, while neglecting the people who have already given!
Join John Haydon, one of the top online marketing and fundraising experts, as he shows you, step by step, how to keep more first-time donors!  You will learn how to nurture new donor relationships with email and social media, how to boost retention with monthly giving, and even how to get your board members involved in retaining more donors.

What You Will Learn from this Recorded Nonprofit Webinar

During this webinar recorded training with John, you will learn proven steps for making first-time donors happy and dramatically improving your donor retention rates, including examples: 

  • How to easily calculate your nonprofit’s donor retention rate
  • Understand the surprising psychology behind why people give (it’s not about the cause OR your nonprofit)
  • Learn the 7 key factors that encourage donors to give again and again
  • Learn the critical donor data to capture and track in your email and donor software
  • How to craft impact stories that shine the spotlight on donors
  • How to create a short but powerful thank-you video for new donors
  • How to create a thank you page that lowers first-time donor remorse
  • How to write a first-time donor email series that encourages that second gift
  • How to use surveys to make donors feel like a “partner in impact”
  • How your monthly donor program improves donor retention
  • How to leverage your board members to increase donor retention 
  • Top 10 mistakes that cause first-time donors to leave

You’ll Get These BONUS Materials: 

  1. Donor Retention Calculator
  2. Email Campaign Planning Workbook
  3. Content Marketing Checklist for Social Media
  4. Slides and Webinar Recording

What Attendees Said about This Nonprofit Webinar:

"I am new to development, and this nonprofit webinar provided so much great information and so many ideas I can take and start implementing to improve our donor retention. I'm excited to get started."

Keeta Scholl, Coalition for Compassionate Care of California 

"This is my second CharityHowTo Webinar and it was incredibly useful. I appreciate how much information is packed into 90 mins, in an interesting and digestible way."

Jessica Quigley, TLC Child and Family Services

"This nonprofit webinar was extremely helpful. I didn't realize how much I needed it. I can't wait to start digging into the reading materials John provided. 


"Great information and lots of specific tips that I can take and use tomorrow - maybe even today!"

Lori Gerhart, Berks Encore

“Of all the online webinars I've taken, this was the most concise, easy to follow, and packed with useful, actionable information I've come across!”

Ryan Elwood, READ Global

“The webinar brought up valuable points that I think my donors would love for us to use!

Jayme Matis, Omaha Zoo Foundation

“Covers a solid amount of information with step by step instructions on how to do it.  Appreciate the suggested books and software.  Great examples.”

Betsy Micklem, ACT for Alexandria

“Charity HowTo's Donor Retention webinar reaffirmed the effectiveness many of the practices our organization already spends time and effort on, as well as gave me new ideas and specific strategies to implement them right away!”

Erika Nichols-Frazer, Children´s Literacy Foundation

“We are in the midst of reorganizing our Development procedures and this is exactly what we needed!  I'm very grateful for the information.  I want to take this to the rest of our Development team.”

Angie Wimpress, Peace Over Violence

“I think John knows what he's talking about and he distilled everything in an easy-to-digest presentation.”

Solomon Wagner, Path with Art

“I am a Board Member starting my 2 year of a 6 year term and I found this webinar on retention extremely helpful.”

Linda Tapp

“The content of the webinar mirrored the description and also added so much more. The presenter is a clear and engaging communicator. Lots of "Yes!" and "Ah Ha!" moments while moving through the slides and content.”

Christine Farren, CUESA 

“Thank you for the many great tips and excellent information.  Your webinar will help me update our processes and help our donor know how much we truly do appreciate them.”

Jennie Guadagno, Girl Scouts of Central California South

“The webinar covered so much and in such a compelling and easy to understand way. It encompassed every stage of the retention strategy.”

Laurel Skehen, Cal Performances

“This fast-paced webinar covered essential information in a compact time-frame.  As a busy fundraiser and communications professional, I appreciated the easy-to-implement ideas that can create positive effects quickly.”

Cinnamon Rossman

About Your Topic Expert

John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. 
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers. 

For more on nonprofit social media, check out these webinars.

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