The Hidden Gem: How to Create an Awesome Monthly Giving Program (Recording)

  • Duration
    90 Minutes
  • Author
    Erica Waasdorp
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

If you’re thinking about starting a monthly giving program, this webinar recording is for you!

Imagine doubling or even tripling the amount you are raising from your current donors. Join us to learn the initial steps involved in starting a successful monthly donor program so you can benefit from the tremendous opportunities it can offer YOUR organization.

*** This webinar recording is intended for those who do not yet have a monthly giving program and are looking for all the basic tools. If you already have a program, it will certainly provide some new ideas, but that’s not the main focus of this webinar. ***

What You Will Learn from this Recorded Nonprofit Webinar

  • How to develop a name for your program
  • How to select the best donors to ask to become monthly donors
  • How to write a simple insert to include in your thank you letter
  • How to turn complaining donors into monthly givers
  • How to include monthly giving on your web site
  • How to write an enticing email to motivate donors to join online
  • How to write a thank you letter and develop other thank you materials
  • How to present the results so your management will love the long term impact monthly donors have

This Webinar Recording will help YOU start a monthly giving program virtually overnight.  It truly is Monthly Giving Made Easy.

You’ll also receive several handouts, worksheets, and samples to get started right away.

This nonprofit webinar recording will demonstrate how ‘small’ donors can truly become ‘giants’ and provide ongoing revenue for many years to come.

If you’re ready to take advantage of the tremendous opportunities that a monthly giving program can offer your nonprofit, register for this webinar recording right now!

You’ll Get These BONUS Materials: 

  1. 10 Tips to Awaken your Sleeping Giant: Monthly Giving
  2. Sample Letters and Complaining donors script
  3. Audit Sheet to help you evaluate your donor base and prepare projections
  4. White paper on how to generate monthly donors using direct mail
  5. White paper on how to generate monthly donors using email
  6. Resources to help you organize your program 
  7.  Account Updater resources to help with monthly donor retention

What Attendees Said about This Nonprofit Webinar:

"I took a Monthly Giving nonprofit webinar and it was PHENOMENAL! I could have spent hours digging for the kind of information that was presented in that training and it was useful, well organized, and inspiring. Thank you for organizing CharityHowTo and getting such qualified speakers!"

Alyssa Acosta, Colorado Open Lands

"Wonderful presentation, great how-to information and motivational."

Laurie Pinove, Pinellas Association for Retarded Children

"It has inspired me."

Jamie Caperton, Habitat for Humanity of Teller County

"This was very good- gives me a lot to think about as I plan our giving program."

Jill Charsky, The Salvation Army

“Short, sweet and complete!  Always engaging, chock full of info and tips, answered all questions.  Hard to believe that was 1.5 hours. Thanks!”

Forest Cotten, Disability Rights New York

“Really enjoyed it, and very happy you have resources to use and check on website. There was a lot covered and that will really help.”

Linda Depew, Genesis Institute

"The presenter did a great job presenting info, engaging the participants, and providing materials to take back for me to work with later. Very happy with the webinar and plan to participate in more in the future, as I found this one to be that valuable." 

Amy Roth, Oregon Green Schools

"CharityHowTo always delivers in spades! Excellent speakers and focused presentations that directly address the non-profit audience. Full of practical advice that I can immediately put to use."

Adam Sacks, Biodiversity for a Livable Climate

“Very informative, positive and encouraging.  Stats from national organizations also helpful.”

Karen Barter, The House of the Seven Gables

“Very well done! Pace was excellent and a lot of information was covered.  Bravo!”

Kim Obert, Raising Special Kids

“Not only was the webinar informative and engaging, but the ongoing access to toolkit materials will really help our organization launch a successful monthly giving program.”

Steve Schnabl,  Community First Solutions

“Erica provided great examples from various organizations that are a testimony to how successful monthly giving programs can be, provided time and effort is invested prior to rolling out.”

Michele Latimer, Special Olympics Southern California

About Your Topic Expert

This webinar is presented by Erica Waasdorp, President of A Direct Solution and author of the recently published how-to guide on starting and growing a monthly giving program: “Monthly Giving. The Sleeping Giant.” Erica lives and breathes direct response fundraising. She says she can even be considered a Philanthropyholic. Building partnerships and trying to find the best solution for donors and her clients are what Erica does best. Her multi-lingual skills and multi-cultural experience bring added value to those clients interested in raising money internationally. And her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving. Erica Waasdorp writes, edits and advises various direct-marketing and national and international fundraising publications. She has written a number of important articles about monthly giving, international fundraising, and fundamentals of fundraising. Erica’s first book: “Monthly giving. The Sleeping Giant” is now available as paperbook and e-book. She lives with her husband and cat Mientje on Cape Cod. She loves to read, play golf and going to the movies.

For more on nonprofit donor relations and aquisition check out these webinars.

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